Did you finally master Google Analytics? Guess what – the next generation is out, and while it looks similar there are many key differences. Google Analytics 4 (GA4) is the latest version Analytics that launched in October 2020. GA4 is designed to provide more advanced and sophisticated features and insights compared to Universal Analytics (UA)….
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
