Content marketing should be a key component of your business’s overall marketing strategy – one that communicates your brand, engages viewers, and helps to convert those viewers into customers. So, are you getting the most out of your content marketing strategy? Since you’re here, let’s say you’re looking for improvement, but first, let’s start with…
Welcome to our annual round-up of the top marketing tips for 2017. We’re well into the first quarter now and after answering questions from our clients about where to focus this year, we thought we should share some of this information that will continue to be important as the year rolls on. Captain Obvious Does Marketing…
It would be safe to say January got away from us. We had intended to post our top 5 online marketing tips for 2016 on January 2nd, but, you know, time flies. Still, we do have some great tips we’d like to share with you. Better late than never. Besides, it’s February which is…
To know how to go about marketing to Millennials, we first need to know who they are. They are roughly defined as the age group born between 1980 and 2000, so between 15 and 35 years old. (There is some discrepancy in defining the age group, so we’re going with a ballpark figure.) There…
“Blue sky it, people.” “Don’t just go for the low-hanging fruit.” “Think outside the box.” And, for pity’s sake, make sure your “content” is “snackable”! Bleurgh. We’ve come a long way since the days of blue skying and thinking outside the box… or have we? Not so much. As an industry we tend to…
Social media never sleeps. Not even on a belly-full of tryptophan-laden, sleep-inducing turkey. Which is why most brands will send out at least one Tweet or Facebeep to mark holidays like Thanksgiving. But how do you make your Thanksgiving message to the masses stand out from, well, the masses? Here, four Thanksgiving Marketing Tips –…
Cat videos. That’s right. Cat videos are the next big thing in marketing. If you don’t have any planned for your 2016 Marketing Plan, you better think again. #marketingstrategy #justkidding Just kidding, everyone: a mere bit of Friday Fun to inspire you to new heights in marketing next week. That said, in 2014 there were…
Marketing has always been a complex beast, however never has it be more important to have your digital house in order than in 2015. Everyone, and we mean everyone, is online. Searching, chatting, engaging, buying, reviewing… If you offer a product or service, consumers will likely look online first. It may all start with a…