When you mention social media, Twitter often comes to mind. Twitter is the 140 character messaging channel with over 240 million active monthly users that allows users to follow, mention and engage with your brand. We think it is a great tool to listen to your customers and find new ones. There have been…
Today is the first day of the rest of our lives… and coincidentally Chinese New Years, and the start of a new lunar calendar with a super moon. New beginnings bring reflection and goals. In reflecting on our three year journey as The Web Advisors, it is clear to me that truly loving what we do translates…
You’ve reviewed your marketing plan, revised your online marketing strategy, organized your Analytics, set up goals to track your success, it is all starting to come together. Now comes the tricky bit. Who is going to action all of those great tactics? Who is going to create your content, actively implement your social media strategy…
There is never a better time to review your marketing plan than right now. If it is all in order, great! You’re set to go. If there need to be some adjustments, let’s get started. A solid marketing plan helps you chart your way forward in the new year. Let’s start with a review….
In our last few posts we covered a couple of the reasons you should have analytics installed on your website and the importance of setting up goals to measure your marketing success. Now that you are collecting this data in your analytics account, let’s look at further streamlining your digital marketing and efficiently using Google Analytics…
When it comes to setting goals it is important to separate big picture from ongoing day to day. Two of the most common marketing goals for the upcoming year may be to increase traffic to the website or increase sales. This post is about identifying several types of marketing goals that might work for you…
The start of a new year is a great time to take stock of your company’s successes and areas for improvement from 2013. One of the big challenges can be in determining what those areas are. A free tool that is widely used and can help with this is Google Analytics. This tool enables you…
A New Year brings new resolutions and The Web Advisors are pleased to provide some key online marketing tips for 2014 for companies who have optimizing their online presence on their lists. 1. Have a Plan. Setting realistic goals and objectives is step 1 for “if you don’t know where you are going, any road…
6 Tips For Managing Online Brand Reputation We recently presented a workshop to a group of golf course, hotel & travel industry operators on the importance of managing online brand reputation and really, the concept of reputation management extends across any business segment. Engaging your existing or potential clients through social media is important, however…
If you are like many of us, then your Google account is connected to a lot of the things you do every day. YouTube, Gmail, Google Drive, Adwords, etc. The list is extensive. The sophisticated level of connectivity has provided us with time saving features and sharing possibilities that make our day to day online…