PR and SEO can be the best of friends. Here’s how and why! When many think about Public Relations, the first thing that comes to mind is the press release. While this is a tried, tested and often effective public relations tactic, it has been abused by so many as part of link building schemes that in the long run it may not be the…
So you’re recovering from the gluttonous holidays where you maybe imbibed in a few too many beverages, lots of incredible food and now you’re thinking about that New Year’s resolution you just made to yourself about getting in shape? This is the perfect opportunity to apply that same resolution to your business marketing efforts, starting with getting your email marketing in shape. Use the Right…
Are You A Pinner With A Penchant For Travel? If you’re a fan of the photo sharing network Pinterest, and you have ever posted images of destinations on your bucket list or those incredible places you’ve been to (there about 750 million of such photos), then the recent addition of Pinterest Place Pins will be a very exciting one for you. Online photo sharing website Pinterest recently…
Updates to the Up and Comer Considered by some as the social network that just can’t seem to get it, yet which has all the power behind it, Google rolled out a number of new Google+ updates and enhancements recently, 18 to be specific, including SMS updates as well as geo-location and animated GIFs into the Google+ ecosystem. These Google updates seem like a good change….
Facebook changes promotions to make it easier to create and administer contests and promotions without requiring the use of third party apps. This is big news for small business on Facebook as there are now a few additional ways to collect contest entries. As outlined on the Facebook for Business blog, promotions can be administered on Page Timelines and in apps on Facebook. There are…
So you’re probably wondering what would happen to your marketing strategy if the internet went down? Well, on Friday, August 16th at approximately 4:37pm Pacific Time, the world had a glimpse when all of Google’s services went down between 1-4 minutes. Worldwide Internet Traffic drops 40% The temporary blackout affected Google Search, Gmail, YouTube, Google Drive and many other services. The world is so connected…
With so many channels and ways to talk to your brand fans & customers, it can get confusing as to the best practice on how to write better emails or communicate on your different channels. Fortunately, the good people at Vertical Response, who we work with extensively for our email marketing services, have created a catch-all Copywriting Cheat Sheet infographic to help break down the…
It’s summer. The weather is hot, the beach is calling – yet as a dedicated marketer, you are at your desk, toiling away to get website traffic up, drive leads and convert those leads to sales while your potential customers are out enjoying that summer vacation (or at least dreaming about it). We caught this post from our friends at iContact about how to shape…
I love to see a well thought out, elegantly executed marketing strategy unfold. Recently, I witnessed this through a Molson Canadian activation that I have to share. It’s Just Another Beer Commercial Or at least that’s what I thought when I was interrupted from my YouTube video watching with what appeared to be another commercial. As usual, I had to wait my 5 seconds before…
You run a small business and you are the CEO, Chief Marketing Officer and Chief Bottle Washer. The perennial question for the small business owner / operator… How do you focus your marketing efforts to get more qualified leads and make this business into the money making power house you always wanted it to be? These small business marketing tips are a great place to start. You’ve been…