Social media never sleeps. Not even on a belly-full of tryptophan-laden, sleep-inducing turkey. Which is why most brands will send out at least one Tweet or Facebeep to mark holidays like Thanksgiving. But how do you make your Thanksgiving message to the masses stand out from, well, the masses? Here, four Thanksgiving Marketing Tips – no thanks necessary. Keep it simple. Keep it consumer-focused. (In…
Cat videos. That’s right. Cat videos are the next big thing in marketing. If you don’t have any planned for your 2016 Marketing Plan, you better think again. #marketingstrategy #justkidding Just kidding, everyone: a mere bit of Friday Fun to inspire you to new heights in marketing next week. That said, in 2014 there were around 2 million cat videos on YouTube, which attracted an…
If Facebook were a country, it would be the third-most populated on earth (beaten only by China and India). WhatsApp would be #5, Google+ #7, LinkedIn #9, and Twitter #10. (#Socialnomics 2014 by Erik Qualman) So, while you can’t exactly pick up the phone and chat to the nearly 1.5 billion folk living in China, you can be talking to the one out of…
Earlier this week Google announced that they will be launching a new AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. Here’s how it’s all going to work: Customer Match will target people who are signed into Google products such as Search, Gmail or YouTube using their email addresses. As an advertiser, you will…
Remember when ‘they’ (aka clever social media marketing types) announced that Facebook was practically dead and buried? On its way out? See ya? Good riddance? Erm, not so much. Not when you learn that Facebook has recorded high profits already for 2015 and as of the second quarter of 2015 had 1.49 billion monthly active users (Statista.com). To be fair to us marketing types, social…
Canadian mobile marketers rejoice! For many a mobile marketer in Canada, the ability to track phone call conversions within your Google Adwords PPC campaigns has been a challenge. Well that all changed today with the launch of Google forwarding numbers. Hopefully. Launching Google Forwarding Numbers On the Inside AdWords blog post, Google announced the launch of a feature that has long been available to US-based…
Build it and they will come. Right? Wrong. Just because your product, service or offering is great – fantastic even – doesn’t mean you will automatically get customers lining up. The marketing of your product, service or offering is not optional. It’s mandatory. Wait… what? Marketing? But you have no money in your budget for marketing! This is often the case with small businesses especially….
Are Twitter ads as well loved as the platform itself? Should you be jumping on this particular bandwagon? Last we heard, Twitter had 316 million monthly users. (July 2015, Statista.com) Also, the average time per month spent by users on Twitter? 170 minutes. (Social Media Today). We’ll do the math for you: 316 million users x 170 minutes per month for each of those users…
83% of B2B marketers are still using email marketing via electronic newsletters to reach their target audience. That’s the latest stat according to a survey from the Content Marketing Institute, entitled B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America. And B2B is not the only area which still likes a bit of good, old-fashioned email marketing to get its message out there….
In a recent announcement from Google Adwords, Google My Business ratings are eligible to appear with ads when location extensions are enabled. These extensions will appear on both desktop and tablet results however mobile does not appear to be discussed at this time. Potential customers have always relied on word of mouth or other people’s experiences to help inform their purchase decisions, and presenting those…