Build it and they will come. Right? Wrong. Just because your product, service or offering is great – fantastic even – doesn’t mean you will automatically get customers lining up. The marketing of your product, service or offering is not optional. It’s mandatory. Wait… what? Marketing? But you have no money in your budget for…
Have you ever wondered what other people find when they look for you? This week is all about managing your online reputation and brand. Let’s start with Google. Search your business the way a potential client might. Search your name, your activities and don’t go easy or be kind. Be demanding. List the top things you…
You’ve reviewed your marketing plan, revised your online marketing strategy, organized your Analytics, set up goals to track your success, it is all starting to come together. Now comes the tricky bit. Who is going to action all of those great tactics? Who is going to create your content, actively implement your social media strategy…
There is never a better time to review your marketing plan than right now. If it is all in order, great! You’re set to go. If there need to be some adjustments, let’s get started. A solid marketing plan helps you chart your way forward in the new year. Let’s start with a review….
In our last few posts we covered a couple of the reasons you should have analytics installed on your website and the importance of setting up goals to measure your marketing success. Now that you are collecting this data in your analytics account, let’s look at further streamlining your digital marketing and efficiently using Google Analytics…
When it comes to setting goals it is important to separate big picture from ongoing day to day. Two of the most common marketing goals for the upcoming year may be to increase traffic to the website or increase sales. This post is about identifying several types of marketing goals that might work for you…
The start of a new year is a great time to take stock of your company’s successes and areas for improvement from 2013. One of the big challenges can be in determining what those areas are. A free tool that is widely used and can help with this is Google Analytics. This tool enables you…
A New Year brings new resolutions and The Web Advisors are pleased to provide some key online marketing tips for 2014 for companies who have optimizing their online presence on their lists. 1. Have a Plan. Setting realistic goals and objectives is step 1 for “if you don’t know where you are going, any road…
Search engine optimization, SEO, has gone through another major shift recently. The fact that Google has changed its search algorithm again is not surprising, but the shift in the way it organizes and represents data is. Here are a few SEO tips for small business owners to best take advantage of these changes. Knowledge Engine…
If you are like many of us, then your Google account is connected to a lot of the things you do every day. YouTube, Gmail, Google Drive, Adwords, etc. The list is extensive. The sophisticated level of connectivity has provided us with time saving features and sharing possibilities that make our day to day online…