Formerly known as Facebook Audiences, Meta Audiences consist of a group of people who could potentially see your ads on the Meta network. Have you ever been served a Facebook ad that seemed completely out of the blue? Vampire romance novels, weird skin products, bagpipe playing lessons…or…is that just me? If you’re being served online…
Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses…
As a boutique marketing agency, sometimes people may think we are too small, don’t have the expertise, or the capacity to get much done…but OH BOY! When we compiled some of the things we’ve accomplished and places we’ve gone this past year, even with COVID-19 limiting some of our operations, we’ve still put in some…
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
Content, and by extension, content marketing, is evolving at breakneck pace. One major standout in the evolution of content is the use of visual content to brand, market, promote, and develop relationships with viewers. How can you create and use visual content that people remember, share, and click? Let’s delve into the vitals of visual…
Facebook Pixel – Now A First Party Cookie Note: This post is all about Cookies and Pixels – don’t know what these terms refer to? See some helpful information here. Facebook’s Announcement: Facebook announced a big new change in how their Pixel functions. They started to offer first-party cookies October 24, 2018, following in the…
In case you hadn’t heard, video marketing is possibly the most important tool in your box of marketing tricks right now. Why? Well, if you weren’t already convinced by the facts and figures we gave you in a previous blog post, these “127 facts you probably didn’t know about video marketing” – from Social Media Manager,…
It would be safe to say January got away from us. We had intended to post our top 5 online marketing tips for 2016 on January 2nd, but, you know, time flies. Still, we do have some great tips we’d like to share with you. Better late than never. Besides, it’s February which is…
“Blue sky it, people.” “Don’t just go for the low-hanging fruit.” “Think outside the box.” And, for pity’s sake, make sure your “content” is “snackable”! Bleurgh. We’ve come a long way since the days of blue skying and thinking outside the box… or have we? Not so much. As an industry we tend to…
