Google and Kitkat? Who’d have thought? Talk about new marketing ideas! When Google decided to name its new OS platform after the Nestle’s four fingered treat, KitKat, more than one marketing mouth dropped. This takes ‘thinking out of the box’ to new marketing levels! London-based JWT, Kitkat’s marketing agency, came up with this clever product launch spoofing…
Search engine optimization, SEO, has gone through another major shift recently. The fact that Google has changed its search algorithm again is not surprising, but the shift in the way it organizes and represents data is. Here are a few SEO tips for small business owners to best take advantage of these changes. Knowledge Engine…
If you are like many of us, then your Google account is connected to a lot of the things you do every day. YouTube, Gmail, Google Drive, Adwords, etc. The list is extensive. The sophisticated level of connectivity has provided us with time saving features and sharing possibilities that make our day to day online…
Facebook changes promotions to make it easier to create and administer contests and promotions without requiring the use of third party apps. This is big news for small business on Facebook as there are now a few additional ways to collect contest entries. As outlined on the Facebook for Business blog, promotions can be administered…
So you’re probably wondering what would happen to your marketing strategy if the internet went down? Well, on Friday, August 16th at approximately 4:37pm Pacific Time, the world had a glimpse when all of Google’s services went down between 1-4 minutes. Worldwide Internet Traffic drops 40% The temporary blackout affected Google Search, Gmail, YouTube, Google…
With so many channels and ways to talk to your brand fans & customers, it can get confusing as to the best practice on how to write better emails or communicate on your different channels. Fortunately, the good people at Vertical Response, who we work with extensively for our email marketing services, have created a…
It’s summer. The weather is hot, the beach is calling – yet as a dedicated marketer, you are at your desk, toiling away to get website traffic up, drive leads and convert those leads to sales while your potential customers are out enjoying that summer vacation (or at least dreaming about it). We caught this…
Keywords & SEO Most small business owners understand the importance of keywords and SEO (search engine optimization). They go together like cookies and milk, peanut butter and jam, or eggs and salsa (or is that just me?). Whatever your perfect pairing, this post will provide you with a basic outline for choosing your target keywords and…
I love to see a well thought out, elegantly executed marketing strategy unfold. Recently, I witnessed this through a Molson Canadian activation that I have to share. It’s Just Another Beer Commercial Or at least that’s what I thought when I was interrupted from my YouTube video watching with what appeared to be another commercial….
As part of our ongoing series on Small Business Marketing Tips, I decided to write a post about customer service. Situation Overview I recently purchased something online from the Blue Jays gift shop for Father’s Day. The package was delivered while I was at work and the typical “We attempted to deliver” notice was left…