Formerly known as Facebook Audiences, Meta Audiences consist of a group of people who could potentially see your ads on the Meta network. Have you ever been served a Facebook ad that seemed completely out of the blue? Vampire romance novels, weird skin products, bagpipe playing lessons…or…is that just me? If you’re being served online…
Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as…
There is no hotter ticket item these days in the world of digital marketing than video. Once thought of as a luxury, video is now a defined budget line item for many businesses. This comes as no surprise as the cost has come down, and the convenience of creating videos has improved significantly over the…
If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating…