We’re in the business of creating, maintaining and optimizing websites for others – along with everything else it takes to create a stellar marketing strategy. We live and breathe the stuff. Why then are we so excited by the launch of our own new website? Well, it’s like that story about the cobbler’s shoes: we’ve…
Remember when ‘they’ (aka clever social media marketing types) announced that Facebook was practically dead and buried? On its way out? See ya? Good riddance? Erm, not so much. Not when you learn that Facebook has recorded high profits already for 2015 and as of the second quarter of 2015 had 1.49 billion monthly active…
Build it and they will come. Right? Wrong. Just because your product, service or offering is great – fantastic even – doesn’t mean you will automatically get customers lining up. The marketing of your product, service or offering is not optional. It’s mandatory. Wait… what? Marketing? But you have no money in your budget for…
Are Twitter ads as well loved as the platform itself? Should you be jumping on this particular bandwagon? Last we heard, Twitter had 316 million monthly users. (July 2015, Statista.com) Also, the average time per month spent by users on Twitter? 170 minutes. (Social Media Today). We’ll do the math for you: 316 million users…
Here we go(oogle) again… Google Places for Business is now Google My Business. Just when you thought you were getting the hang of all things Google for your business… Google Places, Google+ Pages, Google Analytics, YouTube, Gmail, Google Webmaster Tools and perhaps Google Adwords or Google Apps… in true Google fashion, along comes another interface…
When you mention social media, Twitter often comes to mind. Twitter is the 140 character messaging channel with over 240 million active monthly users that allows users to follow, mention and engage with your brand. We think it is a great tool to listen to your customers and find new ones. There have been…
Today is the first day of the rest of our lives… and coincidentally Chinese New Years, and the start of a new lunar calendar with a super moon. New beginnings bring reflection and goals. In reflecting on our three year journey as The Web Advisors, it is clear to me that truly loving what we do translates…
There is never a better time to review your marketing plan than right now. If it is all in order, great! You’re set to go. If there need to be some adjustments, let’s get started. A solid marketing plan helps you chart your way forward in the new year. Let’s start with a review….
The Web Advisors are a small group of hard working marketers who like to have fun while we do our jobs. In the spirit of the holiday season, we found ourselves a little sidetracked on a winter adventure this week and thought we would bring you a smile… Having picked the snow out of our ears,…
If you are like many of us, then your Google account is connected to a lot of the things you do every day. YouTube, Gmail, Google Drive, Adwords, etc. The list is extensive. The sophisticated level of connectivity has provided us with time saving features and sharing possibilities that make our day to day online…