“Blue sky it, people.” “Don’t just go for the low-hanging fruit.” “Think outside the box.” And, for pity’s sake, make sure your “content” is “snackable”! Bleurgh. We’ve come a long way since the days of blue skying and thinking outside the box… or have we? Not so much. As an industry we tend to…
Social media never sleeps. Not even on a belly-full of tryptophan-laden, sleep-inducing turkey. Which is why most brands will send out at least one Tweet or Facebeep to mark holidays like Thanksgiving. But how do you make your Thanksgiving message to the masses stand out from, well, the masses? Here, four Thanksgiving Marketing Tips –…
If Facebook were a country, it would be the third-most populated on earth (beaten only by China and India). WhatsApp would be #5, Google+ #7, LinkedIn #9, and Twitter #10. (#Socialnomics 2014 by Erik Qualman) So, while you can’t exactly pick up the phone and chat to the nearly 1.5 billion folk living in…
Earlier this week Google announced that they will be launching a new AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. Here’s how it’s all going to work: Customer Match will target people who are signed into Google products such as Search, Gmail or…
Remember when ‘they’ (aka clever social media marketing types) announced that Facebook was practically dead and buried? On its way out? See ya? Good riddance? Erm, not so much. Not when you learn that Facebook has recorded high profits already for 2015 and as of the second quarter of 2015 had 1.49 billion monthly active…
Build it and they will come. Right? Wrong. Just because your product, service or offering is great – fantastic even – doesn’t mean you will automatically get customers lining up. The marketing of your product, service or offering is not optional. It’s mandatory. Wait… what? Marketing? But you have no money in your budget for…
Are Twitter ads as well loved as the platform itself? Should you be jumping on this particular bandwagon? Last we heard, Twitter had 316 million monthly users. (July 2015, Statista.com) Also, the average time per month spent by users on Twitter? 170 minutes. (Social Media Today). We’ll do the math for you: 316 million users…
83% of B2B marketers are still using email marketing via electronic newsletters to reach their target audience. That’s the latest stat according to a survey from the Content Marketing Institute, entitled B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America. And B2B is not the only area which still likes a bit of…
Managing the online reputation of your tourism business, or any business for that matter, is of critical importance in today’s digital world. With dozens, if not hundreds of articles by major news sites like Inc. and Forbes talking about how to keep your online reputation from affecting your bottom line and sharing some of the horror stories…
Making your business’s digital ad standout in a sea of competitors can be a challenge so it’s useful to use every trick in the book to present your offer and the valuable services or products you provide. Google AdWords Callout Extensions have just been released as new feature to their library of ad extensions that…