In the intricate landscape of marketing, where every detail crafts a compelling narrative, colour emerges as a silent yet powerful influencer. Beyond mere aesthetics, the psychology of colour delves into the complex tapestry of human emotion, perception, and cultural nuances. Colour in marketing goes beyond visual appeal; it functions as a strategic tool, orchestrating a…
The past year has brought many shifts in the marketing landscape that redefined how brands and organizations connected with audiences. As the New Year approaches, many of 2023’s top marketing trends continue to surge. Let’s delve into the top marketing trends for 2024 and share expert tips to help your business stay ahead of the…
There is no hotter ticket item these days in the world of digital marketing than video. Once thought of as a luxury, video is now a defined budget line item for many businesses. This comes as no surprise as the cost has come down, and the convenience of creating videos has improved significantly over the…
Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses…
We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it…
As the COVID-19 crisis came to a head over the week of March 15th in Canada, one resounding message came through from many clients: Hit the pause button. Pause campaigns, pause social media, pause it all. This response is understandable given so much uncertainty, however, there is an argument why businesses should not hunker down…
Making your business’s digital ad standout in a sea of competitors can be a challenge so it’s useful to use every trick in the book to present your offer and the valuable services or products you provide. Google AdWords Callout Extensions have just been released as new feature to their library of ad extensions that…
It’s summer. The weather is hot, the beach is calling – yet as a dedicated marketer, you are at your desk, toiling away to get website traffic up, drive leads and convert those leads to sales while your potential customers are out enjoying that summer vacation (or at least dreaming about it). We caught this…
As part of our ongoing series on Small Business Marketing Tips, I decided to write a post about customer service. Situation Overview I recently purchased something online from the Blue Jays gift shop for Father’s Day. The package was delivered while I was at work and the typical “We attempted to deliver” notice was left…
You run a small business and you are the CEO, Chief Marketing Officer and Chief Bottle Washer. The perennial question for the small business owner / operator… How do you focus your marketing efforts to get more qualified leads and make this business into the money making power house you always wanted it to be? These small business…
