Social media never sleeps. Not even on a belly-full of tryptophan-laden, sleep-inducing turkey. Which is why most brands will send out at least one Tweet or Facebeep to mark holidays like Thanksgiving. But how do you make your Thanksgiving message to the masses stand out from, well, the masses? Here, four Thanksgiving Marketing Tips –…
Cat videos. That’s right. Cat videos are the next big thing in marketing. If you don’t have any planned for your 2016 Marketing Plan, you better think again. #marketingstrategy #justkidding Just kidding, everyone: a mere bit of Friday Fun to inspire you to new heights in marketing next week. That said, in 2014 there were…
If Facebook were a country, it would be the third-most populated on earth (beaten only by China and India). WhatsApp would be #5, Google+ #7, LinkedIn #9, and Twitter #10. (#Socialnomics 2014 by Erik Qualman) So, while you can’t exactly pick up the phone and chat to the nearly 1.5 billion folk living in…
Build it and they will come. Right? Wrong. Just because your product, service or offering is great – fantastic even – doesn’t mean you will automatically get customers lining up. The marketing of your product, service or offering is not optional. It’s mandatory. Wait… what? Marketing? But you have no money in your budget for…
Are Twitter ads as well loved as the platform itself? Should you be jumping on this particular bandwagon? Last we heard, Twitter had 316 million monthly users. (July 2015, Statista.com) Also, the average time per month spent by users on Twitter? 170 minutes. (Social Media Today). We’ll do the math for you: 316 million users…
Are You A Pinner With A Penchant For Travel? If you’re a fan of the photo sharing network Pinterest, and you have ever posted images of destinations on your bucket list or those incredible places you’ve been to (there about 750 million of such photos), then the recent addition of Pinterest Place Pins will be…
Updates to the Up and Comer Considered by some as the social network that just can’t seem to get it, yet which has all the power behind it, Google rolled out a number of new Google+ updates and enhancements recently, 18 to be specific, including SMS updates as well as geo-location and animated GIFs into the…
Google and Kitkat? Who’d have thought? Talk about new marketing ideas! When Google decided to name its new OS platform after the Nestle’s four fingered treat, KitKat, more than one marketing mouth dropped. This takes ‘thinking out of the box’ to new marketing levels! London-based JWT, Kitkat’s marketing agency, came up with this clever product launch spoofing…
Facebook changes promotions to make it easier to create and administer contests and promotions without requiring the use of third party apps. This is big news for small business on Facebook as there are now a few additional ways to collect contest entries. As outlined on the Facebook for Business blog, promotions can be administered…
With so many channels and ways to talk to your brand fans & customers, it can get confusing as to the best practice on how to write better emails or communicate on your different channels. Fortunately, the good people at Vertical Response, who we work with extensively for our email marketing services, have created a…