Today’s marketing requires you to access many products, one of those is Google’s suite of products including Google Analytics, Google Ads, Google Business Profile, just to name a few. To do so, users will require a Google Account. If you don’t have a pre-existing Google Account (gmail) or you need to keep the access associated…
The past year has brought many shifts in the marketing landscape that redefined how brands and organizations connected with audiences. As the New Year approaches, many of 2023’s top marketing trends continue to surge. Let’s delve into the top marketing trends for 2024 and share expert tips to help your business stay ahead of the…
In the dynamic world of digital marketing, non-profit organizations face unique challenges in spreading awareness and garnering support for their causes. Whether spreading awareness of your organization, promoting an initiative, or fundraising for projects, Google Ad Grants is a game-changer that has revolutionized how non-profits connect with their audience. Let’s explore what Google Ad Grants…
Building and maintaining online relationships with customers and stakeholders is paramount for business success in today’s digital environment. Online Relationship Management (ORM) refers to businesses’ strategies and practices to interact, engage, and nurture relationships with their customers through digital channels. From social media platforms to email marketing and online review programs, ORM plays a pivotal…
Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses…
We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it…
We have written about how to Get Right with Google in previous posts but did you know that your Google Business Profile is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important…
The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses….
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
